EVERY COLOR SHINES
for Faber-Castell
Contributions
Campaign Strategy
Art Direction
3D Modelling & Rendering
(not officially affiliated with the brand)
“Neurodivergence is not a disability," is a concept that a lot of people struggle to internalize. There is still a stigma around neurodiversity stemming from a limited understanding of what it means to be neurodiverse.
With Every Color Shines, we wanted to promote greater awareness and understanding of neurodiversity through booths and activities that are not only educating, but also enjoyable by everyone.
WHY HIGH FANTASY?
that's the status quo
Faber-Castell is no stranger to medieval portrayals with their favicon, the Jousting Knights, and their castle-themed booths and exhibitions. Exploring the High Fantasy theme simply expands upon these pre-existing associations with the Faber-Castell brand, without being TOO corporate.
It's also killing two birds with one stone; presenting this kind of information through a theme that people are familiar with invokes a sense of acceptance and openness to new ideas, and also evoke a sense of warmth and belongingness.
Not only that, High Fantasy is a popular theme used in many forms of Expressive Arts Therapy such as graphic art, drama and roleplay, and poetry.
