SharkClean is a brand that's highly reputable in the West, but doesn't carry that same popularity in Malaysia or even Southeast Asia in general. Going head-to-head with giants like Dyson and Samsung isn't exactly easy; as a market underdog, SharkClean must position itself and its products that can be faced with anything, and yet reliably come out on top.

We know that Gen Z gets overwhelmed A LOT (that's us, lol). When it rains, it pours—even thinking about a chore is a chore. Life would be so much easier if we had a manual, something we can follow when we're on autopilot. And that's exactly what we made; we turned SharkClean into the instruction that comes in between mess-to-clean, always.

By positioning it as the de-facto, default option for any kind of mess ever, we wanted SharkClean to be synonymous to the chore, that makes it a chore no more.