SHARK SOLOS
Let Shark Handle It.
Contributions
Advertising Strategy
Art Direction
Key Visual Design
Video Production
UI / UX Design
3D Rendering
Submitted for Student Kancils 2025
(not officially affiliated with the brand)
SharkClean is a brand that's highly reputable in the West, but doesn't carry that same popularity in Malaysia or even Southeast Asia in general. Going head-to-head with giants like Dyson and Samsung isn't exactly easy; as a market underdog, SharkClean must position itself and its products that can be faced with anything, and yet reliably come out on top.
We know that Gen Z gets overwhelmed A LOT (that's us, lol). When it rains, it pours—even thinking about a chore is a chore. Life would be so much easier if we had a manual, something we can follow when we're on autopilot. And that's exactly what we made; we turned SharkClean into the instruction that comes in between mess-to-clean, always.
By positioning it as the de-facto, default option for any kind of mess ever, we wanted SharkClean to be synonymous to the chore, that makes it a chore no more.
KEY VISUALS
WikiHow does it look?
Leaning more into the instruction manual aesthetic from brands like IKEA as well as WikiHow memes, I wanted to show how Shark can be the universal step between mess and clean no matter what situation. I achieved this through simple illustrations and incorporating the iconic halftone effect in printed comics and manuals.
SHARKI
Your Digital Friend
It's a task tracker that doubles as a mobile game; you take care of Sharki by doing daily tasks like cleaning and organizing around the house through AR. Reminiscent of Tamagotchi and other pet games.
ON-GROUND EVENT
Brand Activation
The on-ground event is all about letting people learn about and experience Shark vacuums in real life through interactive games and product demos. When visitors arrive, they can grab a stamp card at the registration desk to guide them through the space. To earn stamps, they have to participate in the photo booth, AR game, and Shark Hunt. Once they collect all of the stamps, they can pull from the blind ball lucky draw to win cool merchandise!
