Consumers continue to grow more and more attached to minimalist design, and brands are always evolving to keep up. The big question then arises: how can a brand rooted in culture and heritage adapt?

Yi Poh was born from our integration of cultural heritage into modern product packaging design. Our aim was to renew a brand into something that resonates with modern tastes while preserving the symbolism and intricacies of traditional cultural design.

Bite-A-Snack—an online store based in Ipoh, Malaysia that sells traditional snacks—was our brand chosen for its cultural roots and lack of distinct branding.